GER339   German for Enterprise   (20 credits)

Description

This module provides an introduction to using language and intercultural skills in the field of enterprise. Students will use their linguistic skills to assist local businesses seeking to expand their market into German-speaking Europe. The first semester focuses on cultural and structural differences between the British and German economies. In the second semester, students share their intercultural expertise and awareness gained during the Year Abroad to benefit external business partners with whom they collaborate on tailored projects. The module is delivered in a workshop format, with students working in project groups, facilitated by staff and supplemented by guest lectures from relevant colleagues, as well as business people and intercultural educators. There will be some external visits to the business partners involved.

Reading List